Digital Menu Analytics: Views, Sources and Their Limits
Key Takeaway
Understand Menujo views, source attribution, plan history and CSV reports. Learn what menu traffic can and cannot tell you about guests or sales.
What menu analytics measure
Digital menu analytics count menu-page visits. In Menujo, total views and approximate unique views help you follow traffic over time. They do not count confirmed camera scans, diners, orders or revenue.
The current dashboard includes daily trends, device and country summaries. Paid plans add audience details, busy-hour comparisons, recent visits and CSV reports. Business adds traffic sources. Check the current plan table before choosing a reporting window.
Reporting by plan
| Capability | Free | Pro | Business |
|---|---|---|---|
| Available history | 7 days | 60 days | 90 days |
| Daily views, devices and countries | Included | Included | Included |
| Browsers, operating systems, cities and recent visits | Upgrade required | Included | Included |
| Busy hours and comparisons | Upgrade required | Included | Included |
| Analytics CSV export | Upgrade required | Included | Included |
| Traffic sources | Upgrade required | Upgrade required | Included |
| Price in USD | $0 | $7/month or $70/year | $12/month or $120/year |
Total and unique views
Total views count recorded menu visits. Unique views use distinct IP addresses within the report. Guests on shared Wi-Fi can count as one unique view, while a person changing networks can count more than once. Neither metric is a guest headcount.
When visitors open the menu
Daily charts and paid busy-hour reports show viewing activity in UTC. A lunchtime peak can help you decide when to check that specials are current. Compare it with your service records before changing staffing or opening hours.
Devices and locations
Device summaries help prioritize phone and browser testing. Country and city are approximate network locations, not nationality, residency or preferred language. Ask staff and guests which translations they need, and check the multilingual menu workflow.
How traffic sources work
Business reports classify tagged QR links, social, search, internal, external and direct visits. A URL with s=qr or utm_medium=qr is classified as QR traffic. A link carrying one of those tags remains QR traffic when someone shares or types it, so the label does not prove a camera scan.
Recognized social tags such as utm_source=instagram can classify social traffic. Referrers also help classify visits, but apps and browsers may omit them. Direct traffic can therefore include shared links and visits with no referrer.
Menujo does not offer reports by table, QR placement or arbitrary campaign name. Its UTM builder can create tagged links for a separate analytics system you operate, but generating a parameter does not create a corresponding Menujo report.
Views do not measure item popularity or sales
The current Menujo reports do not show item opens, category taps, search terms, orders or revenue. An analytics summary cannot tell you that a particular dish attracted attention or caused an order.
Use POS or sales records for item quantities, revenue and margins. If you test a new description or photo, record the change date and compare sales over similar service periods. Menu views can provide context, but a change in traffic alone does not establish a sales effect.
A practical weekly review
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Choose the same scope
Select the same menu and reporting period each time. Note the UTC dates, closures, holidays and unusual events. -
Keep a baseline you can access
Free offers a rolling 7-day window. Save your own weekly observations before they leave that window, or use Pro or Business for longer history and exports. A four-week baseline cannot be recovered from Free after those days expire. -
Check the guest experience
Test the public menu on the most common devices. If traffic falls, check the destination, publication state and printed QR before assuming demand changed. -
Make one useful change
For example, improve a hard-to-read description or move the QR where guests can see it. Record what changed and why. -
Review with other evidence
Compare similar days and service records. Treat the result as an observation, then repeat if it is important to the business.
Privacy and retention
Menujo records network and browser information for analytics, including an IP address. It does not ask menu visitors for a name, email address or phone number to browse. Paid recent-visit and detail reports mean the dashboard is not limited to aggregate totals.
Individual view history is retained for up to 90 days, with the visible reporting window limited by plan. Read the privacy policy for current handling details. Avoid describing network data as anonymous or as proof of a person's identity.
Questions about this workflow
Does Menujo count QR scans?
Which plans include analytics?
Can Menujo show my busiest hours?
Can I compare tables or individual campaigns?
Can I identify tourists from country data?
Can I measure which dish sells best?
Is there a universal good views-to-table ratio?
Bring an existing spreadsheet
For an existing item list, use the tested CSV import walkthrough. Free can preview a file; Pro and Business can add the supported rows after review.
