Skip to content
Customer Experience

Scan-to-view rate

The percentage of QR scans that result in a menu page view. A scan that fails to load (broken link, slow load, expired domain) does not count. Industry benchmark: 90%+ for healthy QR code menu setups.

Related Terms

QR & Tech
QR code
Quick Response code, a two-dimensional barcode that encodes data (typically a URL) readable by smartphone cameras. Restaurants use QR codes to send customers to a digital menu without needing an app download. Standardized as ISO/IEC 18004; not patent-restricted.
Customer Experience
Bounce rate
The percentage of menu visitors who view a single page and leave without further interaction. High bounce on a menu landing page signals slow load times, broken links, or wrong-channel traffic. Industry benchmark for restaurant menus: 35-55%.

See Scan-to-view rate in Action

Where Your Menu Lives
Distribution channels — Instagram bio, Google Business Profile, WhatsApp, your website, and 10+ more.
Free QR Code Generator
Client-side tool with custom colors, error correction, and SVG or PNG download. No signup or watermark.
Back to the full glossary (75 terms)
Get Started Today

Ready to Create Your Free Digital Menu?

Join restaurants using Menujo. Create your free menu in minutes. No credit card required.

Create Free Menu → View Live Demo

Free Plan Forever • No Credit Card Required • Paid Plans from $7/month