Marketing

UTM (Urchin Tracking Module)

URL parameters added to a link that identify its source, medium, and campaign — utm_source=instagram, utm_medium=bio, utm_campaign=summer. Lets analytics tools attribute traffic to specific channels and campaigns. Essential for menu attribution.

Related Terms

See UTM (Urchin Tracking Module) in Action

Back to the full glossary (75 terms)
Restaurant Background
Get Started Today

Ready to Create Your Free Digital Menu?

Join restaurants using Menujo. Create your free menu in minutes. No credit card required.

Free Forever • No Credit Card Required • Plans from $7/month